Cookie Policy
Last updated: September 23, 2026
This Cookie Policy explains how Patrick Thomas and Partners Limited (Rulio, we, us) — registered in England and Wales, with its registered office at 22 Snaresbrook Drive, Stanmore, England, HA7 4QW — uses cookies and similar technologies on rulio.io, and how you can control them.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. Similar technologies such as pixels, tags, and local storage are covered by this policy too.
How We Use Cookies
We use cookies to operate the site and remember your choices. Only if you turn them on do we also use them to understand traffic or measure marketing performance.
Types of Cookies We Use
Strictly necessary cookies and similar storage are required for the site to work, including remembering your cookie choice. These are always on.
Analytics cookies and similar storage help us understand how the site is used, only if you turn them on.
Marketing cookies and similar storage, including from Meta, help us understand which campaigns led to waitlist signups and measure our advertising, only if you turn them on.
Cookies We Use
This table lists the cookies and similar storage this site uses today.
| Name | Provider | Purpose | Category | Type | Duration |
|---|---|---|---|---|---|
| lp_cookie_consent | First-party | Remembers whether you accepted, rejected, or customized cookies. | Strictly necessary | Local storage | Until you clear your browser data |
| lp_cookie_consent_prefs | First-party | Remembers your Analytics and Marketing choices when you use "Manage". | Strictly necessary | Local storage | Until you clear your browser data |
| refresh_token | First-party | Keeps you signed in to the app. | Strictly necessary | Cookie (HttpOnly) | 30 days, renewed while you're active |
| overrule_has_seen_welcome | First-party | Remembers that you've seen the welcome introduction. | Strictly necessary | Local storage | Until you clear your browser data |
| overrule_smoke_test_data | First-party | Saves your answers as you go through the waitlist questions, in case you leave and come back. | Strictly necessary | Local storage | Until you clear your browser data |
| overrule.marketingFunnel.sessionId | First-party | Groups the pages you view into one visit, only if you've turned on Analytics, so we can see how people move through the site. | Analytics | Session storage | Until you close the browser tab |
| overrule.marketingFunnel.sent:* | First-party | Prevents the same analytics event from being recorded more than once during a visit, only if you've turned on Analytics. | Analytics | Session storage | Until you close the browser tab |
| Plausible pageviews and events | Plausible | Counts visits and page views, only if you've turned on Analytics. | Analytics | No cookie set | n/a |
| _fbp, _fbc | Meta | Lets Meta match a visit to an ad, only if you've turned on Marketing, so we can measure which campaigns work. | Marketing | Cookie | Up to 90 days |
| fr and other facebook.com cookies | Meta | Meta's own advertising cookies, set by Meta when its Pixel loads with your consent. | Marketing | Third-party cookie | Set by Meta |
Third-Party Cookies
Some cookies and similar storage are set by third parties that provide services on our behalf: Meta, only with your marketing consent, and our analytics provider, only with your analytics consent. These parties may process data according to their own privacy policies. We also load fonts from Google Fonts on every page, which does not set a cookie but does receive your device's IP address as part of that request.
How Long Cookies Last
Session cookies and session storage are cleared when you close your browser tab. Persistent cookies and local storage remain until you delete them or for the period shown in the table above.
Managing Your Cookies
You can change your choice at any time using the "Cookie settings" link in the footer of this site, or the button below.
You can also block or delete cookies through your browser settings, though some features of the site may not work as a result.
Changes to This Policy
We may update this Cookie Policy from time to time. The revised version will be posted here with a new last updated date.
Contact Us
Questions about our use of cookies? Contact us at legal@rulio.io or write to 22 Snaresbrook Drive, Stanmore, England, HA7 4QW.